Mark Murrell is co-founder of CarriersEdge, a provider of online driver training for the trucking industry, and co-creator of Best Fleets to Drive For, an annual evaluation of the best workplaces in the North American trucking industry produced in partnership with Truckload Carriers Association.
Whenever I chat with fleets about CarriersEdge, and what our online training services can offer, I am confident in my replies as the questions are usually standard. Not much stumps me, but when I attended the Mid America Trucking Show a potential client asked me what we say to drivers who feel threatened by our online training. I had been asked that same question 12 years ago, and I remember that I really had to think about how I would respond.
The worst time to realize your fleet’s safety program doesn’t measure up is when you’re answering questions in court, or at a deposition. Yet, even the best companies can find themselves in that uncomfortable position. If they do, it’s a sure bet the fleet’s own safety training program is where plaintiffs’ attorneys will look.
