Ley Borlo is the chief sales officer at Award of Choice, a premier “NO FEE” gift card fulfillment company in the industry, www.awardofchoice.com. He has written extensively for World at Work and Incentive magazines and can be contacted at borlo@cox.net or 623-328-9431. Follow his safety blog at www.awardsafety.com, or general award blog at www.awardofchoice.com/blog.
Gift cards are recognized as the top award in
the incentive industry, according to surveys
and studies. Recipients are empowered
with the right to choose the item that most motivates
himself or herself.