Bob is the founder and managing principal
at Sports Science Insights, LLC, a consulting
group that helps companies make informed decisions
based on knowledge in exercise science
and
sports
nutrition.
He
previously
served as the
co-founder and
director of the
Gatorade Sports
Science Institute (GSSI)
from 1985 to 2008. Bob is
also an adviser for Optimer
Brands, manufacturer of
DRIFIRE® Comfortable FR Wear.