Steve Deist (sdeist@ircg.com) is responsible for the Operations Practice at Indian River Consulting Group. IRCG is an experienced firm specializing in distribution. Started in 1987 by J. Michael Marks, IRCG has specialists who consult with distributors and suppliers to make the changes necessary to maintain competitive advantage.
This article was co-written by Rick Johnson.
You can contact them by calling (321) 956-8617, or visit www.ircg.com for more information. Steve Deist is available as a speaker on this and other distributor topics.
If you could give your sales force a “Purple Pill” that would boost their effectiveness by 25 percent or more, would you do it? Well, there’s no “Purple Pill” to increase profit, revenue or market share. However, there is a Sales Effectiveness Process (SEP) proven to continuously improve sales force performance.