Dennis G. Assad is senior vice president of sales and marketing for UniFirst Corp., a leading supplier of work clothing, uniforms and career wear. For more information, contact UniFirst at (800) 225-3364 or visit www.unifirst.com.
A “smartly dressed†employee has traditionally been associated with wearing work apparel that attractively displays a company’s cohesive brand and image. But in today’s industrial work environments, that definition has been broadened to include employees who wear company workwear designed to help protect them against a wide range of safety threats — from those that could occur while performing job tasks to others that could be posed by outside intruders entering the workplace.