In Alaska, where flying can be a risky business, the Federal Aviation Administration has launched an ad campaign aimed at encouraging passengers to inspire safety-conscious operators, reports the Aviation Publishing Group.

Radio ads urge passengers to not pressure pilots into overloading planes.

Other campaigns recommend that passengers fly with carriers who are registered with the “Medallion Foundation.” The Circle of Safety program has contacted school districts (kids from rural areas routinely fly to basketball tournaments and the like) to urge them to set strict safety standards.

Now it's broadening its appeal to "pushy passengers" who encourage unsafe attitudes and practices in the pilots who carry them over some of the most dangerous territory anywhere.