Flash sessions began Sunday afternoon at Safety 2018. These quick, 15-minute presentations are meant to grab attendees’ attention as they browse the expo floor. They’re held in different booths, whose companies have sponsored the sessions.

Topics Sunday were technology focused. The first presentation was on hearing conservation using tablet-based audiometric solutions. Another interesting session dealt with driving traffic to websites, increasing online engagement and utilizing social media to its best potential as well as digital advertising. A digital marketing strategist talked the audience through using video on online channels to better engage with customers.

Other sessions gave an overview of standards, such as roofs and ladders and product compliance.

Various flash sessions continue through Tuesday on the expo floor. They are a great way to learn in between meetings and networking. There are even a couple flash sessions during lunchtime Monday and Tuesday for those who like to multi-task.