The American Welding Society, a non-profit organization dedicated to advancing the science of welding, has revamped its website, www.aws.org, to enrich visitor experience by creating customization and delivering full content and functionality across all devices.
The new AWS website has been designed to give visitors the ability to customize the website to fit their individual needs, whether they are a student looking to see where they can take welding classes, a seasoned professional looking for conferences and certifications to further advance their career, or a job seeker looking for new opportunities in the field.
With more than 70,000 members worldwide and more than 175,000 website visitors a month, the new
AWS site strives to meet visitor’s needs with a number of new features including:
• Home page features – at a glance, visitors are able to view upcoming events, featured resources, and quick links to areas of special interest.
• Search features – the new search function is powerful yet simple, facilitating faster access to information on the site using a specific subject or keyword.
• Top menu features – direct links to some of the most commonly accessed content such as membership information, AWS contacts, and the AWS online store.
• Mobile friendly site – the new site has a layout to display optimally across mobile phones and tablets.
The newly unveiled website is the final phase of the organization’s rebranding strategy, aimed at focusing on the future of welding as a high-tech, highly-skilled industry. AWS previously revealed a more contemporary interpretation of the established AWS diamond logo in the 2nd quarter of 2014.
Source: American Welding Society
